Description

Aplinx Marketing is the simple way to create:

• Inline email brochures and newsletters. The task of creating and editing a newsletter or marketing brochure is simplified by using our word processor style editor.
• SMS broadcasts

Setup and send a newsletter or SMS in a few minutes. Choose an email template from the design library to simplify getting started or create your own design using the built in tools. Copy and paste your text and insert pictures, graphics, logos, animation and tables quickly and simply.
Monitor the success of your campaign with the built-in reports to view when emails were opened and links clicked.

What you use it for

• Newsletters
• Product promotions
• Club newsletters
• Event invitations

Why use it

• Very cost effective
• Reduce Marketing Costs — email marketing provides cost-saving benefits, such as:
  
  • No printing
  • Mailing
  • Handling

• You can contact your customers more often and focus on their needs — proactive marketing produces more revenue
• Our broadcast email solution can more than halve your marketing costs, when compared to direct mail and telemarketing.
• Customer retention — The reduced costs and time associated with email marketing allows businesses to communicate with customers more often
• Stay top of mind with your customers to ensure they do not forget you and use a competitor
• Permission marketing achieves very high Response Rates
• Industry average response rates average 5 - 15% for email vs. 1 - 2 % for direct mail and .005 -1% for banner advertising. (Source: Jupiter Communications)
• Instantaneously see the results of your campaign and use this information to design future campaigns

Features

• We import your customer lists
• Customers can register individually on your website when you integrate e-Marketing with the Aplinx^® Formplan
• Ability to create your own custom email templates
• Ability to choose from a library of email templates
• Ability to modify library templates
• Reporting and tracking — live reporting on who is opening your email messages and who clicks on the links
• Personalise email message for each recipient
• Ability to target your emails by group or any criteria you establish such as postcode or age
• Supports copy and paste for email addresses that are not in the internal database
• Export your customer lists from the Formplan database so you can use the customer data in other programs

FAQs

Do I have to buy any software?

There is no software to purchase. Aplinx^® E-Marketing comes as a complete Online communication solution. All you need is a computer connected to the Internet and an Internet browser.

Does it take long to get started?

No. All that is required is:

1. Select a design/layout for your E-Marketing
2. Enter the content to be emailed as part of the campaign
3. Define the list of recipients

The content is then delivered to the inboxes of your customers and clients.

Can I use E-Marketing to link to my website?

Yes! The E-Marketing is built into your website, meaning, your clients can use it as a stepping stone into your online business. This can also be used as an online newsletter for people that have signed up on your website.

How many recipients can be a part of each E-Marketing campaign?

There is no limit. This is only limited by the amount of bandwidth you have allocated to your account, which you can increase at any time as required.
Please Note: You must  be aware of and conform to the current anti spam laws before any campains are sent.

How many campaigns can I send?

There is no limit on the number! This is only limited by the amount of bandwidth you have allocated to your account, which you can increase at any time as required.
Please Note: You must  be aware of and conform to the current anti spam laws before any campaigns are sent.

Do you provide support?

Yes, we provide email and phone help desk.

Do I need to know any HTML or programming?

No, the system has its own built in HTML Editor. All programming is done for you behind the scenes by the editor. Just define what information is required about each member, and how you want them managed.

Can I host this on my own server?

This capability is not currently supported but will be available very soon. Hosting is currently included as standard when you are using this system. Ongoing and regular upgrades to the software is also included, keeping you at the cutting edge and protected against system redundancy.